My name is Olivia Santo and I am in the new Social Media Intern at the Office of New Media for the State University of New York! Currently I am a third year student at the Fashion Institute of Technology studying Direct and Interactive Marketing with a minor in economics. I’m very excited to come on-board the New Media Team here at SUNY and help spread the awareness of SUNY through contributing to the blog and social media platforms.
My background throughout my college career has been very fashion-oriented. I previously worked for a fashion e-commerce website as a marketing intern as well as working in retail. I can definitely say that fashion is my passion. However, I am trying to branch away from the fashion industry and get into corporate marketing. I have always had a great interest in digital marketing (especially mobile and social media), so I am looking forward to seeing where that interest will take me.
Born and raised in New York City, I like to take in all that the city has to offer. FIT is located in the heart of Manhattan, so I have the opportunity to immerse myself into a melting pot of different cultures, art, and fashion. In my spare time I can be found traveling around the city looking for the best new eats (current favorite is the Ramen Burger), attending music concerts, and working on my food blog. I like to stay up to date on the latest news in technology and current trends in digital marketing. We’re in an age where marketing trends are constantly changing so I aim to be informed on how to effectively reach our audience at the right moments.
As a SUNY student I can personally vouch that SUNY is an incredible system to be a part of. In my three years at FIT, not only have I been taught by professionals in the industry and offered hands-on internships in my field of study, but I have received an education that is unparalleled and gained real-world experience that will prepare me for life after graduation. With that being said, I am eager to help expand SUNY’s presence on social media and engage the SUNY community in the exciting news that is always in store here at SUNY.
Olivia is a former student assistant in the Office of New Media for the State University of New York. She is an undergraduate direct and interactive marketing major with a minor in economics at the Fashion Institute of Technology in New York, NY.