New research shows correlation between online shopping and keeping up with the Joneses
Nov23

New research shows correlation between online shopping and keeping up with the Joneses

Just in time for Cyber Monday. Online retailers have long wondered if trumpeting consumer-behavior statistics on their websites could hurt business. New findings from Qi Wang, an associate professor of marketing at Binghamton University, should ease their fears. Wang studied the effects of user comments and sales statistics that accompany products offered on e-commerce sites. While the impact of positive and negative feedback has been...

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