Ankesh Arora ’09, MS ’11, was nurturing a startup in Binghamton — providing marketing strategies for businesses in college towns — when a new opportunity caught the entrepreneur’s eye.
That’s how his current venture, Mobile Universal, got started. Arora and Zia Siddiqui are co-founders of the company that makes custom apps for businesses such as restaurants, hotels and schools. It has clients in New York, Pennsylvania, Florida, California, Europe and South America.
“We had to completely stop the old business and focus on apps because there was such a narrow window for apps,” Arora says. “If we had gotten into this venture two or three months later, we would have missed our opportunity.”