Ankesh Arora ’09, MS ’11, was nurturing a startup in Binghamton — providing marketing strategies for businesses in college towns — when a new opportunity caught the entrepreneur’s eye.
That’s how his current venture, Mobile Universal, got started. Arora and Zia Siddiqui are co-founders of the company that makes custom apps for businesses such as restaurants, hotels and schools. It has clients in New York, Pennsylvania, Florida, California, Europe and South America.
“We had to completely stop the old business and focus on apps because there was such a narrow window for apps,” Arora says. “If we had gotten into this venture two or three months later, we would have missed our opportunity.”
Geoffrey Challen and Steven Ko are leading the PhoneLab project to improve mobile devices and educate students.
UB researchers are enlisting hundreds of students to build the world’s largest collection of smartphone users assembled for large-scale experiments.
Dubbed PhoneLab, the network will help researchers build more powerful, secure and efficient smartphones and smartphone applications, improve wireless networking and educate students about mobile devices.
While smartphone use is skyrocketing—Forrester Research says 1 billion people will have one by 2016—experimentation on the devices is limited. Researchers either conduct tests in the marketplace, which limits their access to the smartphone, or create their own test group, which is costly and time-consuming. Continue reading →