It’s one thing to understand your organization’s level of profitability, but it’s quite another to pinpoint which products or services have the best profit margins or could be prime candidates for a tweak in pricing structure.
Looking at a business through this lens is one potential difference between an organization that pays little attention to leveraging its data, and one that deliberately makes the effort. A new online course series from the University at Buffalo guides business leaders toward becoming data-driven, by teaching them critical concepts of how to harness the wealth of organizational information generated each day.
The three courses of Data-Driven Decision Making (DDDM), produced by the University at Buffalo Center for Industrial Effectiveness (UB TCIE) in collaboration with Freed Maxick CPAs, focus on how to collect and dissect data analytics to improve the bottom line of an organization, both large and small.
“An organization that’s more data-driven is making more precise changes, identifying opportunities faster, and bringing them to market faster, rather than one relying just on instinct,” says Dan Gerena, principal of the Business Intelligence Practice at Freed Maxick CPAs.
Gerena appears in the series as a special guest, sharing his expertise and insights. Otherwise, courses are facilitated by Peter Baumgartner, UB TCIE director of operational excellence; Akshay Sivadas, UB TCIE project engineer; and Brittany O’Dea, senior business intelligence analyst at Delaware North.
Content was designed specifically for executives in any type of industry who have decision-making responsibilities. The series examines the convergence of operational technology and information technology, preparing learners to devise and implement a robust data strategy aligned with organizational goals.
“By using actual live data, DDDM provides an enterprise’s management with insights to expand and grow the business by maximizing capital expenditures, optimizing supply chains, and properly utilizing a trained workforce,” says Timothy Leyh, executive director of UB TCIE.
Available on the Coursera platform, the three courses are:
“Finally, the ability to take data and convert it into information is obviously the goal,” Leyh says. “The larger point is to tell a story—what’s really happening based on what the data is showing.”
Learners may sign up for individual courses or the complete series. There is no charge to “audit” a course, which includes videos, readings, community discussion forums, and the ability to view assignments. The fee to gain complete course access—which includes submitting all assignments for feedback or a grade, and the opportunity to earn a certificate for the complete series—is $49 per month.