Many things go into making the decision of which college to attend. From visiting the campus, to researching the opportunities and services on the campus website, social media, or publications like viewbooks and brochures, information is readily available to help students make an informed decision that is best for them.
Recently, the Chronicle of Higher Education posted an interesting article about college recruitment from the perspective of colleges and teenage students, focusing on the different ideas on recruitment each group has. Which is preferred–high tech tools that are cutting edge or classic, old school methods that have been used for years? This question got us curious.
For all of our current students or recent alumni, what were some of the important things in recruitment or enrollment marketing efforts that helped drive you toward your decision on which college to attend? Share your top three reasons on the survey below and show us the impacts that these various enrollment strategies had on your path to college.
